During almost 3 years, I’ve been working at Intercom: I’ve made extensive conceptual and graphic researches in order to develop a big brand refresh with a surprising illustrative approach. I’ve updated the whole look and feel of the brand with hand-drawn graphics and narrative imagery to explain the concepts of the company. These pictures bridge the gap between users and Intercom’s products – which are sometimes complex products.
This amount of work is now giving to this brand a strong identity with a consistent universe – and I’m glad it doesn’t look like another boring and cold tech software company.
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